20 common marketing acronyms translated
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National Poetry Day
From the romantic verses of William Wordsworth to the striking stanzas of Kate Tempest, poetry has arguably played as important a role as the novel in our understanding of literature from as far back as the 18th century BC all the way through to present day. Often labelled a dying art, we at addfolio welcome…
Alice In Content Land
November is National Novel Writing Month, a novel writing project that challenges professional and amateur authors to set aside ‘what ifs’ and put pen to page. Wordsmiths are encouraged to write about whatever they like, and being lovers of the written word at addmustard, we decided to get involved as well. At addmustard HQ we pride ourselves on our love…
How Well Does The Shoe Fit? 5 Strategies For Finding Your Content Sweet Spot
We’ve all heard the story before about Cinderella and her prince. Evil stepmother. Fairy godmother. Ball. Midnight. Lost her shoe. Prince has to find his princess. Happily ever after. If you are like a lot of content marketers, you may still be stuck with your own evil stepmother — and struggling to find a way…
Cinderella and Finding Your Perfect Content Fit
November is National Novel Writing Month, a novel writing project that challenges professional and amateur authors to set aside ‘what ifs’ and put pen to page. Wordsmiths are encouraged to write about whatever they like, and being lovers of the written word at addmustard, we decided to get involved as well. At addmustard HQ we…
Blog Vs. SlideShare
In the beginning, there was a brand. And they did say “Let’s do this content thingy” So they did hire The Content Marketer and said to him. “Do the content thingy” And he did reply unto them “Do you have a blog?” And the brand did say “No.” And The Content Marketer said unto them…
The Great British Search Off: #GBBO fans more interested in cake than current affairs
The Great British Bake Off has had more interest than usual this year, and for good reason – not long ago, the BBC announced the hugely popular show would be moving to Channel 4. It would be an understatement to say the British public were outraged – what would happen to our beloved Paul and…
What Is A High Bounce Rate, And When Is It Acceptable?
On day one of SEO school we’re taught about an important metric: bounce rate. Bounce rate is the percentage of visitors to your site which leave after only viewing one page, so something is causing them to ‘bounce’ without engaging with your content. Whether this is down to poor design, irrelevant content or a lack…
BrightonSEO Debrief – Our Highlights
BrightonSEO is the highlight of our social calendar at addmustard, and this year did not disappoint. From keywords to content, we’re all clued up and ready to take on another year as Brighton’s expert digital marketing agency. Held in the conveniently located Brighton Centre, this year the conference played host to a number of fascinating…