PPC

Ad Fraud: Everything You Need To Know

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker With the recent news of Facebook overestimating video views by up to 80%, we at addmustard have been wondering for many years how much activity is actually over-reported and overpaid by advertisers. In fact, it’s…

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PPC

Google Cross-Device Remarketing Has Arrived

This week, Google have announced the long awaited news that cross-device remarketing will be enabled on the Google Display Network and Doubleclick for users that are logged into their Google accounts instead of just using cookies and mobile IDs. What does this mean? Up until now, cross device remarketing could only happen when a user…

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PPC

When Big Data Is Too Much Data

With the rise of digital superpowers like Facebook and Google, Big Data is THE buzzword of the moment, with businesses small and large jumping on the data bandwagon, investing time and resource into the gathering and maintenance of their data. As a self confessed data nerd working in online marketing, our Performance Director, Jenny says:…

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Bing Reaches 20% UK Market Share

Many thought it impossible, but over the last few years, Bing has slowly but surely gained more and more of Google’s dominant market share. In fact, the company recently announced it has now captured 20% of the UK market – a big accomplishment that won’t have gone unnoticed by their rivals. Having risen steadily from…

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PPC

PPC Ads : Making The Most Of Them | Part Two

In part one of this blog duo, we wrote about how to make the most out of the elements used for basic ad copy. In part two, we’re going to talk about ad extensions. The main extensions that can be used are: Sitelinks Location Call App Review Callouts Structured Snippets Price (Google only) Image (Bing…

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