Just as athletes must incorporate practice, planning and performance tracking into their journey to victory, content creators must play the game. From working as a team to deep diving research, there are certain aspects found in both competitive sport and content creation. Read our top 10 reasons a content strategy must be as varied as…
Sometimes we all need a wakeup call, so here are 9 reasons your content is boring, with solutions to boot. Otherwise, we’re hardly being helpful now, are we? 1. You don’t care about your topic. If a topic bores you, it’s going to bore your audience. They’re able to pick up on things like…
Blogger advocacy is the new celebrity endorsement. According to The Drum, 8 out of 10 industry professionals now prefer to work with bloggers and YouTubers over celebrities. It seems that these days, encouraging a well targeted blogger to support and engage with a product or service is worth far more than an endorsement from the…
The Rat Race to Number One The race to the top of the search engine ranking page dominates digital marketing. It’s simple – if you’re sitting pretty at the top of page one, you’ll be getting significantly more visibility than your competitors. Research from website ranking tool AWR suggested than in March 2016, if you…
That old adage, “today’s headlines are tomorrow’s fish and chip wrappers”, is now lost on many. Not because of the rejection of irresponsibly sourced fish or the introduction of biodegradable takeaway boxes, no. But because of the slow, painful death of print media. In March of this year, The Independent, the centrist tabloid paper, made…
We’ve taken a slightly different approach to this month’s infographic. We’re here to talk about LOVE. Not just love of the digital world, but moreover, how the digital world can help you find love. In 1965, the first computer dating service was born. Fast-forward 30 years and Match.com hit our IPs. Ever since then it’s…
Permitting that you realise this isn’t a joke and you haven’t clicked the back-button out of Kanye related-hatred, where do we begin? He’s perhaps best known for his award show interruptions and questionable proclamations, rather than his insights into digital marketing. However, there’s a lot to dissect and learn from the man who has had…
Marketing buzzwords are thrown around the office everyday, none more so than the acronym. An acronym is an abbreviation of a phrase, shorted into one word using the initial letters from each word of the phrase. While these might streamline emails and save us milliseconds per sentence, when we take a step back, the quantity…
What are the different types of PPC conversions available to me? Why does the data often differ in Google Analytics and AdWords? Which numbers should I trust? These are questions posed by many digital marketers and can cause a few headaches. The truth is, if your website tagging is set up correctly, all conversion types…
Dealing with emails consumes 28% of the average business employee’s day. So imagine the resource that could be saved if this was reduced by just a few percent per employee. Not to mention the relief of actually receiving the reply you’ve been waiting on. In the addmustard office this week we’ve been discussing email volume,…
