Case Study

Take an award-winning, 35 year-old luxury travel operator.
Add industry-leading technology, spearheaded
by brand and content.
Bag a 700% increase in brand visibility.

Take an award-winning luxury travel operator

Tully Luxury Travel.
One of the most respected privately-owned travel companies in the world, offering high-net-worth, discerning clients the very best in concierge travel services.
Where no two trips are ever the same.
A brand that had grown organically, largely through exemplary reviews, personal recommendations and retention.
But who were ready to scale and build long-term value in the brand.
The vision? To be a leading global luxury experience provider.
Our job? To grow their business through investment in brand, technology & digital marketing.

Refine and focus their brand messaging and audience targeting

We spoke to Tully’s loyal customers and their highly experienced, renowned Travel Designers. We sat down with the company’s founders and senior team. And one thing became painfully clear. Everyone had their own, ever-changing version and expectation of luxury. So why attempt to convey luxury in one sweeping, general statement? Our research proved that luxury is unique and personal to the individual. So that’s where we went. 

Tully Luxury Travel: Luxury Defined By You. However you define luxury, Tully’s Travel Designers make it happen.

Add industry-leading technology, spearheaded by brand and content

Despite the impressive reputation and referral network of Tully, the brand’s proposition and USPs were poorly communicated via a lacklustre website and content strategy. We scoped, designed, and built a brand new search-optimised web platform that exuded five-star expertise, decades of experience and unrivalled passion. The user interface, navigation, aesthetic, design, speed and depth of content was considerably improved and crucially, gave us a fully-managed, flexible, modular website from which to grow traffic and scale lead generation.

And you get..

A 700% increase in brand visibility
A 500% non-brand organic traffic increase

Best in class

in luxury travel space for speed optimisation

Optimised web experience by improving server speed by 48%

And an upstanding rubber stamp from the company’s Chairman:

“addmustard have worked with me and my whole team across brand, marketing and technology to build real, tangible value. Their joined-up, performance focused approach and understanding of entrepreneurial businesses is unique and delivers results.”

Clive Jacobs, Chairman