Alice In Content Land

November is National Novel Writing Month, a novel writing project that challenges professional and amateur authors to set aside ‘what ifs’ and put pen to page. Wordsmiths are encouraged to write about whatever they like, and being lovers of the written word at addmustard, we decided to get involved as well. At addmustard HQ we pride ourselves on our love…

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The Evolution of the Display Banner Ad

Display advertising is a form of visual digital advertising that in modern day marketing, typically uses images, audio and video to communicate marketing messages. On average, as users, we are now exposed to 1,707 display ads on web pages every month. That’s 57 per day! In light of this, we think it’s time to get to…

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