Take a luxury retail brand

A brand that urgently needed to scale the online side of the business to address the revenue loss from store closures, whilst proving (and improving) the return on increased marketing investment on digital.

Add a trading mindset, and experts with a hand firmly on the numbers.

addmustard immediately set about improving paid digital media campaign efficiency to reduce CPCs and CPA, whilst driving aggressive organic, brand and conversion growth through improving the brand and user experience.

Helping to drive Aspinal of London’s famous online growth, navigating them through the Covid pandemic and supporting their transformation into an online-first business across brand, marketing & technology.

With rapid and agile conversion testing

Focusing on the biggest pinch points on the website, where high basket abandon rates and bounce rates were eating away at revenue.

Conversion barriers were critiqued and stress tested in order to help addmustard build hypotheses and form a prioritised tracker and testing programme based on impact vs resource.

And you get..

  • A majestic bottom line transformation from minus £10.1 million pounds to £4.3 million pounds 
  • A 29% increase in sales for the first 6 months of the financial year
  • Substantial EBITDA growth
  • A scaling of the online business to 85% of total sales

And an enamoured endorsement from the Company’s Founder:

“We launched Aspinal as an online, luxury brand and have built our business very successfully by working with outstanding partners like addmustard. The team there has been integral to our success over our recent past and delivered above and beyond, working with our brand, marketing and technology teams to deliver exceptional results. They have been supportive and flexible, especially during the challenging trading period during the Covid pandemic.”

Iain Burton, Chairman & Founder