‘Tis the Season to be Searching
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Google Penguin, first launched in 2012, has had its last (but by no means least) major update. Penguin 4.0 has officially been rolled-out, and is now in real time. Unlike previous iterations of the algorithm update, where sites would have to wait for months (often years) for the next update to turn around a penalty,…
On day one of SEO school we’re taught about an important metric: bounce rate. Bounce rate is the percentage of visitors to your site which leave after only viewing one page, so something is causing them to ‘bounce’ without engaging with your content. Whether this is down to poor design, irrelevant content or a lack…
BrightonSEO is the highlight of our social calendar at addmustard, and this year did not disappoint. From keywords to content, we’re all clued up and ready to take on another year as Brighton’s expert digital marketing agency. Held in the conveniently located Brighton Centre, this year the conference played host to a number of fascinating…
And like that it’s over – the Olympics have finished for another four years, and what an event it’s been! 2016 was all about Rio, but back here in Blighty we’ve been obsessed with all things Team GB. For the first time in over 100 years, we’ve got ourselves on the podium with a 2nd place on…
As you can see in this case study, “off-site SEO”, to coin a phrase, offers brands exposure through free and organic web-based content, aiming to drive traffic to their site. Sound similar to PR? That’s because it is. SEO as a practice has been leaning more and more towards traditional PR tactics to gain results,…
We’ve taken a slightly different approach to this month’s infographic. We’re here to talk about LOVE. Not just love of the digital world, but moreover, how the digital world can help you find love. In 1965, the first computer dating service was born. Fast-forward 30 years and Match.com hit our IPs. Ever since then it’s…
You’d think people have better things to do than harass their competitors all day, but never underestimate a persistent troll. You may be asking yourself, is negative SEO even a reality? Do people really spend all day chasing links and spamming competitors in order to damage a competitor’s position on Google? Unfortunately, yes. There are…
addmustard has again got the low-down from Google on their new expanded text ads feature. Google is initially launching this in beta, for those who are whitelisted. Currently it’s testing with two whitelisted accounts per week. To begin with, the expanded ads will show for just 20% of eligible ad group impressions alongside existing ads.…