‘Tis the Season to be Searching
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BrightonSEO is the highlight of our social calendar at addmustard, and this year did not disappoint. From keywords to content, we’re all clued up and ready to take on another year as Brighton’s expert digital marketing agency. Held in the conveniently located Brighton Centre, this year the conference played host to a number of fascinating…
Based in our very own city by the sea, BrightonSEO rolls around twice a year, attracting some of the most talented online enthusiasts from around the world, Not content with being the best event in the UK to brush up on your digital marketing knowledge, it’s also up there with the greatest when it comes…
We get it, Snapchat is definitely a big deal. With over 100 million active users and 6 billion video views every day, it’s clear to any marketer that this is could be a bandwagon you should be jumping on. But how exactly can brands harness the success of Snapchat and utilise it within their marketing mix,…
Sometimes we all need a wakeup call, so here are 9 reasons your content is boring, with solutions to boot. Otherwise, we’re hardly being helpful now, are we? 1. You don’t care about your topic. If a topic bores you, it’s going to bore your audience. They’re able to pick up on things like…
Thanks to an unprecedented rise in multichannel customer journeys, it’s more important than ever that brands understand the impact their online marketing efforts have on their offline sales (and vice versa). For some marketers, being unable to measure this effectively is a source of frustration – they know that there is a relationship between their…
It seems Facebook have decided this week that blood is thicker than water (and publishers), when it comes to what they show their users, following the latest tweak to their news feed algorithm. Put simply, the change will mean that Facebook users will see more posts from their family and friends, and less content from…
September 2015 saw global photo and video sharing site, Instagram, launch its widely-anticipated sponsored ads. With 400 million users worldwide, the platform now allows advertisers to directly target users with paid ads, to drive revenue as well as increase followers. Fast forward to June 2016, and a study released by Stata claims that Instagram advertising…
That old adage, “today’s headlines are tomorrow’s fish and chip wrappers”, is now lost on many. Not because of the rejection of irresponsibly sourced fish or the introduction of biodegradable takeaway boxes, no. But because of the slow, painful death of print media. In March of this year, The Independent, the centrist tabloid paper, made…
Are you an on-the-go celebrity type with a legion of fans and too many @mentions to (Twitter) handle? Then you’re probably the perfect candidate for this latest offering from the social media giant. Here’s the lowdown on Twitter Engage (because fame and fortune could be just around the corner…). Who Designed for ‘creators, influencers and…