Social Media and learning not to stab in the dark
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And like that it’s over – the Olympics have finished for another four years, and what an event it’s been! 2016 was all about Rio, but back here in Blighty we’ve been obsessed with all things Team GB. For the first time in over 100 years, we’ve got ourselves on the podium with a 2nd place on…
Having a social media presence is no longer simply a nice-to-have for brands. From Facebook and Twitter, to Pinterest and Instagram, customers expect to be able to communicate with you in open, social spaces as easily as they could privately email or call you. Yet it’s this public aspect of social platforms that can…
Are you an on-the-go celebrity type with a legion of fans and too many @mentions to (Twitter) handle? Then you’re probably the perfect candidate for this latest offering from the social media giant. Here’s the lowdown on Twitter Engage (because fame and fortune could be just around the corner…). Who Designed for ‘creators, influencers and…
The logo – a crucial element of a business that defines your brand with a single, clear illustration. The logic of a logo isn’t just one of aesthetic; it sends a message, tells a story as the business grows, and builds brand awareness as people get to know and recognise the brand over the years.…
This week we bring you a mixture of news and updates from the world of digital and search. We look at Foursquare attempting to bridge the gap between digital and the real world, AdWords updates, new additions to Facebook targeting that we can’t wait to try, and some interesting insights on ad blocking. Foursquare introduces…
As most of you should be aware by now, the biggest news in search this week was Google’s removal of right-hand side adverts. But as we’ve already covered that one, aside from a quick update on the matter, we’ve also got reports from Instagram on advertising figures, Facebook’s new ‘Reactions’ update and a few other…
This week we’re talking about mobile and encourage you to ask yourself; does your business have a strategy for mobile and are you offering mobile users the best experience? If the answer is no, then you’re not alone. Many digital marketers are still fearful of where to start with mobile, but it’s no longer something…
In this week’s edition we hear from addmustard’s digital experts on ad blocking, display ad formats, website conversion testing and Bing outages. If PPC is your game, we reveal insider tips on how to maintain your position and drop CPCs. Bing ads two day outage The Bing Ads interface experienced a 43 hour reporting outage…