Having undergone a bit of a style update, this week’s ‘What Happened in Search’ is feeling fresh, fierce and eager to bring you the latest happenings from digital marketing with updates from AdWords, Twitter and a look back at 2015 search with Google. TWITTER GIFS It seems that once again, Twitter is playing catch up…
THE END AND THE BEGINNING It’s that time of year when everything starts wrapping up ready for Christmas, digital marketers are busy putting the final touches in place to end 2015 on a high note and start 2016 with a bang and as the end of the year approaches, there’s plenty going on in the…
Welcome back to ‘What Happened in Search’, this week we have plenty of news and insight in the world of PPC, SEO, Display, Social and Design INTERACTIVE MOBILE APP ADS Someone’s downloaded your app, great. Now how many people will actually use the app? Apparently one in every four downloaded apps will never get used. So…
Welcome to our new weekly feature where we’ll keep you updated on the winners and the losers in natural search. WINNERS Digitalspy.com In the massively lucrative industry of TV Soap spoilers and gossip, top rankings are highly competitive. Digital Spy’s recent successful migration and amalgamation of its .co.uk and .com site has meant that visibility for…
Welcome to ‘What Happened in Search’. Welcome to November’s first edition of ‘What Happened in Search’, nice to have you on board. We’re sure you’re itching to feast your eyes on the latest and greatest news in search so without further ado, we bring to you, this week’s round up. Enjoy. MOBILEGEDDON “I want people…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we take a look at the searchmetrics SEO winners and losers, Google’s RankBrain and Twitter’s new brand hub. BATTLEGROUND addmustard’s SEO team uses searchmetrics to analyse which sites came out on top, and which didn’t fare so well, in last week’s…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we launch Battleground, as well as discussing Facebook’s retargeting success, Silverpop’s email marketing study and iOS 9 adblocking. BATTLEGROUND What Happened in Search has a brand new feature: Each week addmustard’s SEO team will use searchmetrics to…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week features a URL upgrades reminder, autoplay on Twitter, UK mobile search rates and Google’s core ranking update. REMINDER: UPGRADED URLS DEADLINE JULY 1, 2015 Back in February, Google announced that Upgraded URLs would soon be replacing Destination URLs…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week the big news comes from Google I/O 2015, as well as mobile ad buy buttons and Adobe/Econsultancy’s Quest for Mobile Excellence report. NEED TO KNOW: GOOGLE I/O 2015 Yesterday, Google I/O 2015 kicked off and was largely…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about Google’s ‘quality update’, YouTube shopping and Spotify video. THE QUALITY UPDATE Google’s results have changed since the beginning of this month, and Google’s confirmed that this is due to a change with how it assesses…
