The day I learnt how to read a map
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Word of mouth is one of the most powerful and cost efficient forms of marketing. But how do you get people talking about your content? When producing content for your brand, be that a social media post, a video, or a blog article, your number 1 goal should be to make your content engaging. Too…
Your brand is constantly communicating. With potential customers, with existing customers; through on-site commercial messaging, offline media and sales agents, to customer service and social media. The key question is, does your brand have a strategy or guidance for employees on how they should speak to customers and represent your brand? “45% of a brand’s…
Customer experience can be a complex thing to nail down and get right – after all, consumers have more outlets than ever before to voice their frustration when you get it wrong, thanks to the rise of review platforms, social media, and sites like TripAdvisor. However, it doesn’t take an endless amount of time or…
The eagle-eyed amongst you may have noticed a new ad format on Facebook’s mobile app. The canvas ad is a new ‘immersive mobile experience’ that allows businesses to tell their stories and showcase their products/services. Our SEM team at addmustard love a new ad format, and noticed there is hardly any information out there about…
Google’s guidelines state the importance of keeping site structure simple, in order for users to be able to “quickly and easy navigate your site to find the content they are looking for” and for “search engines to easily crawl your site”. This is logical, but the question of ‘how simple?’ is slightly more ambiguous. Here Tom Wilson,…
What are the different types of PPC conversions available to me? Why does the data often differ in Google Analytics and AdWords? Which numbers should I trust? These are questions posed by many digital marketers and can cause a few headaches. The truth is, if your website tagging is set up correctly, all conversion types…
Social media can be an incredibly cost effective tool. Whether you’re a new business starting from scratch or an established company wanting to re-evaluate your brand presence, social media gives the potential to reach customers you want to target with the right messages, at the right time. As part of our ‘Exposed’ series, addmustard’s Head…
By definition, graphic design is “art with a purpose” and this has never been more evident than in the case of web design. More designers work in the digital landscape than ever before and quite simply, it’s no longer enough for a website to ‘look good’. Designers now face the challenge of combining aesthetics with…