This week we see YouTube.co.uk switching from the winners to the losers list as well as a few other sweet successes and not so friendly failures.
The online American dictionary site sees varied movement with their visibility, however this week the site wins as the overall biggest gainer. The recent boost in popularity can be related to the site beginning to rank for simple terms such as ‘what’ and ‘no’. Their top performing URLs were also to define the words ‘what’ and ‘no’ therefore helping the site to see a greater visibility.
The informational weather whiz site saw a tremendous and sudden drop out of visibility during December up until early January. This week the site climbs up the ranking ladder as a one of the biggest gainers. As the site usually sees great on going visibility, the temporary drop may be due to a technical fault by the site or a possible penalty as a result of the Google Phantom 3 update.
Some further confusion between Microsoft’s new package offering with Outlook, office365 and the more commercial live.com. All ranking for each other’s terms, Outlook and Office 365 redirecting to the same Microsoft online login page however.
Prior to last week’s win, youtube.co.uk has since seen a decline in visibility and now ranks as one of the week’s biggest losers. Although last week showed the .co.uk site cannablising the .com site for the term ‘youtube’, the turbulent movement suggests that the .com site now ranks for the term over .co.uk therefore resulting in a massive loss in visibility for the .co.uk site.
This site provides cash back for shoppers on various online purchases from a number of contributing sites. Visibility is usually quite turbulent and this week shows that the site has once again dropped, this time for monumental terms such as ‘amazon uk’, ‘superdrug’ and ‘asda George’. This turbulence can be put down to the site seeing top rankings for strong terms and then drops the following week for example, this week they rank well for ‘ebay uk’ perhaps a new deal or cashback offering but have completely dropped out for other terms.
Last week we touched on watchseries and its naturally volatile industry which often sees sites with extremely turbulent ranking movement, therefore the site constantly changes domains to continue its services. Watchepisodes works in the same ways as watchseries, with the nature and legality issues surrounding the site, a constant shakeup in visibility in seen. This week saw the site drop massively after showing great visibility the previous month. It will be interesting to see if the site gains any visibility next week by deciding to moves domains to continue providing it’s free streaming service.