Tell me what you want, what you really really want: Jobs to be Done
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The Great British Bake Off has had more interest than usual this year, and for good reason – not long ago, the BBC announced the hugely popular show would be moving to Channel 4. It would be an understatement to say the British public were outraged – what would happen to our beloved Paul and…
Word of mouth is one of the most powerful and cost efficient forms of marketing. But how do you get people talking about your content? When producing content for your brand, be that a social media post, a video, or a blog article, your number 1 goal should be to make your content engaging. Too…
Chatbot – a service powered by rules and sometimes artificial intelligence, that you interact with via a chat interface. By allowing brands to communicate with users through messaging apps like Facebook Messenger and Slack, chatbots or virtual robots are transforming the way that companies communicate with their customers. From programmed chatbots that can respond to…
So, it turns out that some of the best times for being creative aren’t actually when you’re at ‘your best’. Confused? So were we. But have you ever experienced a rush of creativity when you were particularly relaxed, a little groggy, or dare we say it, even drunk? This could be down to neuroplasticity. A concept…
Your brand is constantly communicating. With potential customers, with existing customers; through on-site commercial messaging, offline media and sales agents, to customer service and social media. The key question is, does your brand have a strategy or guidance for employees on how they should speak to customers and represent your brand? “45% of a brand’s…