Welcome to our new weekly feature where we’ll keep you updated on the winners and the losers in natural search.
In the massively lucrative industry of TV Soap spoilers and gossip, top rankings are highly competitive. Digital Spy’s recent successful migration and amalgamation of its .co.uk and .com site has meant that visibility for these competitive terms has been transferred to the digitalspy.com domain. It will be interesting to see if visibility for the .com domain continues to grow as the below chart would indicate.
News site Metro has always maintained a high visibility score, benefiting from a constant flow of fresh content streamlined with current affairs that spans both celebrity gossip and politics. This recent boost has come from a number of high profile stories involving Amazon’s Black Friday deals as well news surrounding Jeremy Clarkson’s TV revival.
Similarly to Metro, magazine site Cosmopolitan.com benefits from a constant flow of fresh content and editorial. Recent volatility in visibility is indicative of the editorials that the site runs. Higher profile stories will generate more interest and higher visibility, as these articles age, fresher content takes their place in SERPs.
Digitalspy.co.uk – See ‘Digitalspy.com chart above in ‘WINNERS’).
Following Buzzfeed’s vast visibility gains last week, this week’s drop sees the site losing those gains as the articles surrounding the terms age. Particularly ‘Matalan’ which isn’t as popular a talking point this week apparently.
Language translation site Worldlingo.co.uk has seem extreme volatility in its visibility for quite some time. This stems from the company having an identical site which sits on a .com domain. The chart below shows how the two have been cannibalising each other since mid-2014. Get those canonicals in place Worldlingo…
That’s all for this week. In case you were wondering how we know all this magical information, we use and recommend the tool searchmetrics for our weekly analysis.