The Great British Bake Off has had more interest than usual this year, and for good reason – not long ago, the BBC announced the hugely popular show would be moving to Channel 4. It would be an understatement to say the British public were outraged – what would happen to our beloved Paul and…
It’s been a more interesting year than usual for the Great British Bake Off tent, and that isn’t just down to Val and her cake-whispering or her Noah’s Ark with only one ‘animal’ per species. No, GBBO is moving to Channel 4, Mel and Sue have left, quickly followed by Mary, and with only Paul…
As you can see in this case study, “off-site SEO”, to coin a phrase, offers brands exposure through free and organic web-based content, aiming to drive traffic to their site. Sound similar to PR? That’s because it is. SEO as a practice has been leaning more and more towards traditional PR tactics to gain results,…
Blogger advocacy is the new celebrity endorsement. According to The Drum, 8 out of 10 industry professionals now prefer to work with bloggers and YouTubers over celebrities. It seems that these days, encouraging a well targeted blogger to support and engage with a product or service is worth far more than an endorsement from the…
At cinemas across the globe this week, viewers will finally bear witness to the biggest superhero battle of all time. Two of the world’s most notorious costumed crime-fighters will go head to head in the anticipated film, ‘Dawn of Justice’. But who will come out on top: Batman or Superman? They both have unworldly strength,…
