Google ad controversy: what can we do to safeguard campaigns?
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This week, Google have announced the long awaited news that cross-device remarketing will be enabled on the Google Display Network and Doubleclick for users that are logged into their Google accounts instead of just using cookies and mobile IDs. What does this mean? Up until now, cross device remarketing could only happen when a user…
Google Penguin, first launched in 2012, has had its last (but by no means least) major update. Penguin 4.0 has officially been rolled-out, and is now in real time. Unlike previous iterations of the algorithm update, where sites would have to wait for months (often years) for the next update to turn around a penalty,…
On day one of SEO school we’re taught about an important metric: bounce rate. Bounce rate is the percentage of visitors to your site which leave after only viewing one page, so something is causing them to ‘bounce’ without engaging with your content. Whether this is down to poor design, irrelevant content or a lack…
When it comes to writing ad copy for your business, Google Adwords & Bing Ads only offer so much (and some would say it’s limited) in order for you to make a great first impression about the products and services you provide to those who want it. Thus, it’s vital you make the most of…
The Rat Race to Number One The race to the top of the search engine ranking page dominates digital marketing. It’s simple – if you’re sitting pretty at the top of page one, you’ll be getting significantly more visibility than your competitors. Research from website ranking tool AWR suggested than in March 2016, if you…
addmustard has again got the low-down from Google on their new expanded text ads feature. Google is initially launching this in beta, for those who are whitelisted. Currently it’s testing with two whitelisted accounts per week. To begin with, the expanded ads will show for just 20% of eligible ad group impressions alongside existing ads.…
In February, Google announced they were removing the right hand side paid ads in their search engine results pages. This change meant that ads would no longer display in the rail to the right of search results and the number of top of the page ads would increase from three to four, plus a further…