When it comes to writing ad copy for your business, Google Adwords & Bing Ads only offer so much (and some would say it’s limited) in order for you to make a great first impression about the products and services you provide to those who want it. Thus, it’s vital you make the most of…
addmustard has again got the low-down from Google on their new expanded text ads feature. Google is initially launching this in beta, for those who are whitelisted. Currently it’s testing with two whitelisted accounts per week. To begin with, the expanded ads will show for just 20% of eligible ad group impressions alongside existing ads.…
In February, Google announced they were removing the right hand side paid ads in their search engine results pages. This change meant that ads would no longer display in the rail to the right of search results and the number of top of the page ads would increase from three to four, plus a further…
News broke out at the end of March that Google were completely redesigning their AdWords interface to essentially keep up with the ever changing times. AdWords as a platform is now over 15 years old and hasn’t seen as significant an overhaul since 2008. With many bloggers/users making their dream UI requests, Google have been…
Addmustard have got the low-down from Google about the rumours that they will no longer be showing ads on the right-hand side of the SERPs. They mentioned that they have been testing this on tablet for the past 18 months. The update will reportedly be rolled out globally today and will mean that a maximum of eight…
In this week’s edition we hear from addmustard’s digital experts on ad blocking, display ad formats, website conversion testing and Bing outages. If PPC is your game, we reveal insider tips on how to maintain your position and drop CPCs. Bing ads two day outage The Bing Ads interface experienced a 43 hour reporting outage…
Having undergone a bit of a style update, this week’s ‘What Happened in Search’ is feeling fresh, fierce and eager to bring you the latest happenings from digital marketing with updates from AdWords, Twitter and a look back at 2015 search with Google. TWITTER GIFS It seems that once again, Twitter is playing catch up…
It’s been a bit of a quiet week in search but nonetheless, we’ve managed to rustle up a few interesting updates for you digital marketers from the likes of Adwords, Facebook, Google and Twitter. ADWORDS CUSTOM COLUMNS A nifty new feature has been introduced in AdWords giving you the ability to apply formulas to the…
THE END AND THE BEGINNING It’s that time of year when everything starts wrapping up ready for Christmas, digital marketers are busy putting the final touches in place to end 2015 on a high note and start 2016 with a bang and as the end of the year approaches, there’s plenty going on in the…
Created by the addmustard SEM team, the first in a new series of infographics, Peter’s Produce Corner (do you see what we did there…?!) is a walk through guide on basic PPC account structure set up. Whatever your experience level may be and whether your businesses goals are to drive more traffic, improve CTR or increase sales,…
