Blue Monday is over, phew, no more excuses for being down in the dumps. Now we can get on with enjoying 2016 and seems like this fine year is already offering up some exciting news and innovations within the digital marketing world. We welcome you to this week’s ‘What Happened in Search’, now read on…
Welcome back to ‘What Happened in Search’, this week we have plenty of news and insight in the world of PPC, SEO, Display, Social and Design INTERACTIVE MOBILE APP ADS Someone’s downloaded your app, great. Now how many people will actually use the app? Apparently one in every four downloaded apps will never get used. So…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we launch Battleground, as well as discussing Facebook’s retargeting success, Silverpop’s email marketing study and iOS 9 adblocking. BATTLEGROUND What Happened in Search has a brand new feature: Each week addmustard’s SEO team will use searchmetrics to…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we launch our August infographic: Taking a Gamble on Display. We’re also talking about Google’s Journey to Online Purchase report, Facebook’s referral traffic, the rise of US e-commerce and Amazon banning Flash. INFOGRAPHIC: TAKING A GAMBLE ON DISPLAY The…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about PayPal’s IPO, Video Manager on Facebook and Econsultancy’s best in class UX examples. GOING, GOING, GONE This week saw PayPal and eBay divorce after 13 years, as PayPal seeks to raise more capital and…
Recent reports have been full of speculation (and hope) that Flash is finally being given the boot, five years after Steve Jobs’ ‘Thoughts on Flash’ letter. iOS has never been friends with Flash, Google is now automatically converting ads to HTML5, most popular sites either use HTML5 or other technologies and Mozilla’s Firefox is blocking it…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re proud to introduce hoppa, as well as bringing you Flash news and Facebook’s immersive ads. OUT WITH THE OLD This Wednesday saw Resorthoppa launch hoppa, its new, global B2C brand. addmustard oversaw the migration to the new site,…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week features Facebook Instant Articles, Verizon’s AOL takeover and what counts as a video view. FAST FOOD FOR THOUGHT This week Facebook unveiled “Instant Articles”, a program that natively hosts publishers’ content in its app’s News Feed so users…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week we’re talking about mobilegeddon’s failure to live up to its hype, Applebot, news from Inside AdWords and Facebook’s native ads. ALL MOUTH? In spite of the hype around Google’s mobile algorithm update, and claims that ‘mobilegeddon’ would be…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this edition features Facebook’s data access changes, Brighroll’s mobile video ads and the results of a study on the psychology of searchers. PRICE OF PRIVACY At last year’s F8, Facebook announced that in a year apps would not longer be able…
