Welcome to ‘What Happened in Search’.
Packed full of the week’s search marketing news each Friday, this week we launch our latest report on value v.s. resource with our content infographic, Google’s minute by minute search data and mobile video view rates.
ADDMUSTARD REPORTS: BALANCING CONTENT RESOURCE
It’s been almost a decade since Bill Gates’ illustrious quote ‘Content is King’ reverberated around the digital world, and yet the words still resonate today.
The struggle continues to balance a successful content strategy with the budget and resource afforded to marketers. This month, addmustard’s infographic shines the spotlight on value vs resource. So when budget is tight, a healthy content diet is still achievable.
RIGHT ON TIME
Google recently began releasing minute by minute search data, and New York Times contributor Seth Stephens-Davidowitz has put it to the test.
Reporting on search trends around the clock (and the world), the data was used to create a graphic, which you can view by clicking ‘read more’.
Providing a great insight into search psychology, we can now take a closer look at purchase journeys and time-related consumer behaviour.
VIDEO VIEWERS
Mobile users’ consumption of video content continues to grow at a staggering pace.
According to a report by Ooyala, mobile video views rates grew by 100% year on year for Q1 of 2015, and by 367% since 2013.
The report also reviewed data by device type. It found that PCs remain most effective for video advertising – they deliver the highest ad impressions and completion rates are at nearly 90%. On mobile, this figure drops to 79%.
CASHING IN
The US continues to see growth in the paid search sector, with spend rising by 22% year over year for Q2 2015.
CTRs have jumped 35% on Google and by 24% on Bing, though the same cannot be said for click volume.
Google also regained some market share in Q2 over Q1, with Bing at 24.5%, a loss of 2.4%.
