This week we bring you a mixture of news and updates from the world of digital and search. We look at Foursquare attempting to bridge the gap between digital and the real world, AdWords updates, new additions to Facebook targeting that we can’t wait to try, and some interesting insights on ad blocking. Foursquare introduces…
As most of you should be aware by now, the biggest news in search this week was Google’s removal of right-hand side adverts. But as we’ve already covered that one, aside from a quick update on the matter, we’ve also got reports from Instagram on advertising figures, Facebook’s new ‘Reactions’ update and a few other…
This week we’re talking about mobile and encourage you to ask yourself; does your business have a strategy for mobile and are you offering mobile users the best experience? If the answer is no, then you’re not alone. Many digital marketers are still fearful of where to start with mobile, but it’s no longer something…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about PayPal’s IPO, Video Manager on Facebook and Econsultancy’s best in class UX examples. GOING, GOING, GONE This week saw PayPal and eBay divorce after 13 years, as PayPal seeks to raise more capital and…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re proud to introduce hoppa, as well as bringing you Flash news and Facebook’s immersive ads. OUT WITH THE OLD This Wednesday saw Resorthoppa launch hoppa, its new, global B2C brand. addmustard oversaw the migration to the new site,…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about Google’s ‘quality update’, YouTube shopping and Spotify video. THE QUALITY UPDATE Google’s results have changed since the beginning of this month, and Google’s confirmed that this is due to a change with how it assesses…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, today we feature Apple Maps’ update, AdWords competitor tracking and YouTube’s ad-free subscription. APPLE MAPS BULKS UP Apple Maps still doesn’t have nearly as many features as Google Maps, nor is it as well respected. While the latter may…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Apple Watch, video’s impact on sales and Brightoll targeting from Yahoo. THE FIRST SMARTWATCH THAT MATTERS? Apple CEO Tim Cook believes the upcoming Apple Watch will be the only smartwatch of significance. The claims were made…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Snapchat’s valuation, Facebook’s product ads and YouTube’s growth. COMPETITIVE BIDS ARRIVE ON BING Over the past six months, Bing has helped advertisers spend more effectively by adding better competitive tools. Last week, Bing launched Auction Insights globally,…
