Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features the Google shop, mobile shopping and the Twitter video revolution. GOOGLE SETS UP SHOP Google has opened its first physical store under its own brand name, based on Tottenham Court Road in London. The Google Shop…
This week’s must-watch came from the Ad Council’s Love Has No Labels campaign. A beautiful PSA that drove its message home to a captivated audience, both online and offline. Worth three minutes of your time.
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features city searches, clickable ads on Instagram and pinpoint targeting. SMX RECAP: VOICE SEARCH Today, smartphones represent 75% of all mobile devices in use, and by the end of 2015, that number is expected to be over…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Spring cleaning on Adwords, smartphone market domination and Google’s app ads. YAHOO GAINS SHARE & QUERY VOLUME Announced last November, the Firefox default search deal continues to pay dividends for Yahoo. ComScore’s US search market share report is…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Snapchat’s valuation, Facebook’s product ads and YouTube’s growth. COMPETITIVE BIDS ARRIVE ON BING Over the past six months, Bing has helped advertisers spend more effectively by adding better competitive tools. Last week, Bing launched Auction Insights globally,…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Mother’s Day search, Expedia vs. Priceline and Wordpress SEO. SOCIAL MEDIA REFERRALS UP According to a report released this week, social media is now the number one driver of all website referral traffic. As of…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features click-to-call, 2014’s bad ads and Twitter’s pipeline. BING ADS’ NEW INITIATIVES In a blog post this week, Bing Ads’ head of product marketing, Steve Sirich, reviewed last year’s platform updates and discussed new initiatives for 2015.…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Google’s trash can, mobile search descriptions and gender customised search. GOOGLE ANALYTICS ROLLS OUT “TRASH CAN” Google Analytics has announced a new “Trash Can” feature that will help users reclaim any views, properties or accounts that have been…
In 2014 addmustard was asked to create a TrueView ad for our client, Resorthoppa. The objectives for the world’s leading airport transfers company were to reach new audiences, build brand awareness and to create an educational video informing viewers about Resorthoppa’s products. The addmustard team created ‘What’s Your Thing’, an ad that spoke to Resorthoppa’s…
Casting aside the traditional card, this year addmustard created a video to wish our clients, partners, suppliers and friends a Merry Christmas from Fran, Lawrence and the whole team. We hope it brings you some festive spirit this season and wish you a brilliant 2015.
