Welcome to ‘What Happened in Search’.
Packed full of the week’s digital search news each Friday, this week’s edition features the Google shop, mobile shopping and the Twitter video revolution.
GOOGLE SETS UP SHOP
Google has opened its first physical store under its own brand name, based on Tottenham Court Road in London.
The Google Shop is located in Currys PC World, and follows previous shop Chromezone in the same location in 2011, which then rolled out across the UK, and Android phone retail store Androidland in Australia.
The new store will showcase a selection of Google products including Chromebook laptops, the Nexus phone range and Android Wear watches.
FACEBOOK TOPIC DATA
Marketers will finally be able to drink from Facebook’s data firehose.
Facebook has announced its first deal to open consumer “topic data” to select businesses in the United States and the UK. The new feature will enable marketers to see what Facebook users are saying about topics relevant to their businesses.
There’s fresh evidence that traditional retailers and e-commerce sites need to invest much more in mobile.
In January, comScore documented that among top US retailers the percentage of mobile-only shoppers is approaching or crossing the 50 percent threshold, meaning that if retailers need to offer best-in-class user experiences.
It’s looking like Twitter’s video revolution will be live streamed.
According to reports, Twitter has scooped up Periscope, a start up that enables people to stream live video from their mobile devices.
Periscope is still in private beta and hasn’t announced a product yet, but is reportedly working on an app.
STRUCTURED DATA AT SMX
For several years, SEO experts have been told that they need to integrate structured data into their websites.
At SMX 2015, the speakers at “The Next Generation of Structured Data: Taking Mark Up to the Next Level” provided compelling new ways to use structured data beyond the website and offered innovative methods of tracking the effectiveness of structured mark ups.