Welcome back digital marketers and a warm welcome to our new readers. If you’re looking to stay updated on the winners and the losers in natural search this past week, you’ve come to the right place.
Following Digital Spy’s migration of its .co.uk site last week, its .com domain continues to see vast rises in visibility and the site is this week’s biggest winner for the second week in a row.
Despite having speed issues on its homepage (faster than 51% of all tested websites, Pingdom), topcashback.co.uk has seen steady rises in visibility following an initial drop earlier in the year. Link analysis shows some backlink clean up around the beginning of November, but this increase is probably due to onsite optimisation work or volatility within the industry.
We love little more than talking about the weather in this country, and news companies love nothing more than to report on the country being plunged into an apocalyptic winter each year. These stories of course generate chatter and this weekend’s forecasted snow is big news for The Evening Standard.
Digitalspy.co.uk – See ‘Digitalspy.com chart above in ‘WINNERS’
The success of Digital Spy’s migration appears to be apparent as the visibility of its redundant .co.uk domain continues drop.
As is often the case with movie streaming sites, the domain will see a flash of visibility before inevitably being shut down and the site migrated to a new domain, its popularity being its own downfall.
When hit by Panda 4.1 in September 2014, downdetector.co.uk saw large drops in visibility. The site then appeared to be one of the winners of the Penguin 3.0 update in October of the same year. Since then, however, the site has seen a steady decline. Downdetector appears to have been engaged in a link cleaning process over the past two months and has seen links both lost and gained. So far this has seen a dramatically negative effect on visibility, which addmustard will continue to monitor.
That’s all for this week. This data is bought to you courtesy of the searchmetrics tool.