Following four weeks as an addmustard intern, Alice Crick gives her account of her time on the content team. For an update on Alice’s progress, read more below.
With no experience in the digital marketing industry, it’s an understatement to say I was nervous on day one of my addmustard internship. All I had to recommend me was my determination to write and a thirst to learn. Yet entering the Brighton-based office, with its scrubbed wooden tables and open plan layout, a weight lifted and I felt immediately welcomed.
On day one I was briefed on a task involving live destination guides that needed refreshing, which had me buzzing around the internet looking for new laws, festivals and interesting holiday titbits to keep the content up to date and interesting. A constant process of updating, editing, and tweaking to get the absolute best, occurs daily at addmustard. It’s this that makes them stand out from their competitors – a drive to continue pushing and finessing even after the job is, technically speaking, done.
So much so that the addmustard office is rarely full, as every day sees some of the team travel from Brighton to work in their clients’ offices to build a digital marketing capability, and to train the client’s team to help them sustain success.
Over the four weeks of my internship with addmustard I have undertaken a wide variety of tasks, which has given me the opportunity to begin to understand what it is to work in digital marketing. After those content refreshes I was set to proof-reading, tasked with emergency travel updates regarding Greece and Tunisia, and given some creative freedom with blog posts, all with unstressed but firm deadlines. These tasks gave me a sense of ownership and involvement in the company; with published work comes pride and an eagerness to get more involved.
Alongside the determined push in the office, it would be a lie to say the addmustard team doesn’t know how to relax. With a democratically elected social ‘addminister’, events are frequent and varied, from beach volleyball to a dirty Brighton burger lunch, to a few pints and an evening at a comedy event. I was invited to all addmustard social events, which, clichés aside, really helped me to feel at ease. It’s difficult to stand on ceremony when your colleagues have seen you flailing in pursuit of a volleyball.
Coming to the end of the internship is like looking up from a good book and wondering where half the day has gone. I feel I have already learnt so much about digital marketing in such a short space of time, and this has begun to show me where I want to take my career. A recent graduate, I simply knew I wanted to write, but after four weeks immersed in the world of content, SEO, and how the world Googles, I’m eager to get properly started.
The snowballing speed at which the internet moves pushes companies and brands to continually deliver interesting and unique content, and working within a digital agency puts you at the forefront of this evolution. Who wouldn’t want to work within an industry so ultimately new, and constantly moving? During a back-to-basics SEO training session, a member of the addmustard team said to me, ‘it changes all the time; you can’t teach someone SEO, you can only share your experience with them’.
Following her four-week internship, addmustard was delighted to offer Alice the full-time position of Content Executive. If you’re looking for a digital marketing internship, or your next career move, say hello on firstname.lastname@example.org.