Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about Google’s war on mobile app ads, native Gmail ads coming out of beta and Google’s new logo. TONE IT DOWN In an update to ranking factors that will take effect from 1st November this…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we launch our August infographic: Taking a Gamble on Display. We’re also talking about Google’s Journey to Online Purchase report, Facebook’s referral traffic, the rise of US e-commerce and Amazon banning Flash. INFOGRAPHIC: TAKING A GAMBLE ON DISPLAY The…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search marketing news each Friday, this week we discuss Adobe’s Flash, Google’s Penguin refresh and the Apple Pay launch. FLASH CAN With further security issues brought into the spotlight, there has been much discussion around Adobe’s Flash of late, and Firefox has dealt the…
Recent reports have been full of speculation (and hope) that Flash is finally being given the boot, five years after Steve Jobs’ ‘Thoughts on Flash’ letter. iOS has never been friends with Flash, Google is now automatically converting ads to HTML5, most popular sites either use HTML5 or other technologies and Mozilla’s Firefox is blocking it…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re proud to introduce hoppa, as well as bringing you Flash news and Facebook’s immersive ads. OUT WITH THE OLD This Wednesday saw Resorthoppa launch hoppa, its new, global B2C brand. addmustard oversaw the migration to the new site,…
