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Structured Data Markup | Why You Should Use It

SEOBy Tom Wilson - Senior SEO Analyst

May 18, 2016

Ranking on Google’s first page simply isn’t enough anymore. Structured data markup, Rich Snippets; they’ve been around for some time now but many (including the big brands) fail to implement them. It’s near impossible to think of a vertical that isn’t marred by competition, and with similar companies offering the same product, it can become confusing for…

Hreflang Tag

SEOBy Felix Lopez - Senior SEO Analyst

May 11, 2016

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What is hreflang? The hreflang tag is an attribute which helps Google and Yandex search engines to understand the language used on a specific webpage. With the correct implementation of hreflang, search engines are able to serve the most appropriate content language version of a webpage to a user. When should you use it? A…

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