PPC

PPC Ads – Making The Most Of Them | Part 1

When it comes to writing ad copy for your business, Google Adwords & Bing Ads only offer so much (and some would say it’s limited) in order for you to make a great first impression about the products and services you provide to those who want it. Thus, it’s vital you make the most of…

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PPC

Measuring Marketing Performance: Online and Offline

Thanks to an unprecedented rise in multichannel customer journeys, it’s more important than ever that brands understand the impact their online marketing efforts have on their offline sales (and vice versa). For some marketers, being unable to measure this effectively is a source of frustration – they know that there is a relationship between their…

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Content

Why Should Brands Engage With Bloggers?

Blogger advocacy is the new celebrity endorsement. According to The Drum, 8 out of 10 industry professionals now prefer to work with bloggers and YouTubers over celebrities. It seems that these days, encouraging a well targeted blogger to support and engage with a product or service is worth far more than an endorsement from the…

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Brand

5 Ways To Improve Your Customers’ Experience

Customer experience can be a complex thing to nail down and get right – after all, consumers have more outlets than ever before to voice their frustration when you get it wrong, thanks to the rise of review platforms, social media, and sites like TripAdvisor. However, it doesn’t take an endless amount of time or…

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Content

Featured Snippets and How to Rank Above Everyone

The Rat Race to Number One The race to the top of the search engine ranking page dominates digital marketing. It’s simple – if you’re sitting pretty at the top of page one, you’ll be getting significantly more visibility than your competitors. Research from website ranking tool AWR suggested than in March 2016, if you…

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