Content

20 Common Marketing Acronyms Translated

Marketing buzzwords are thrown around the office everyday, none more so than the acronym. An acronym is an abbreviation of a phrase, shorted into one word using the initial letters from each word of the phrase. While these might streamline emails and save us milliseconds per sentence, when we take a step back, the quantity…

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PPC

Google’s Expanded Text Ads

addmustard has again got the low-down from Google on their new expanded text ads feature. Google is initially launching this in beta, for those who are whitelisted.  Currently it’s testing with two whitelisted accounts per week. To begin with, the expanded ads will show for just 20% of eligible ad group impressions alongside existing ads.…

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SEO

Structured Data Markup | Why You Should Use It

Ranking on Google’s first page simply isn’t enough anymore. Structured data markup, Rich Snippets; they’ve been around for some time now but many (including the big brands) fail to implement them. It’s near impossible to think of a vertical that isn’t marred by competition, and with similar companies offering the same product, it can become confusing for…

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PPCSEO

Removal of Right-Hand-Side Ads: UPDATE

In February, Google announced they were removing the right hand side paid ads in their search engine results pages. This change meant that ads would no longer display in the rail to the right of search results and the number of top of the page ads would increase from three to four, plus a further…

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Social Mediatechnology

Instagram’s Fresh Face

The logo – a crucial element of a business that defines your brand with a single, clear illustration. The logic of a logo isn’t just one of aesthetic; it sends a message, tells a story as the business grows, and builds brand awareness as people get to know and recognise the brand over the years.…

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PPCSocial Media

Facebook Canvas Ads

In April we brought you the first instalment of our guide on creating Facebook Canvas Ads. This month we bring you part two, in which we will take you through the process of building an ad – in this example, one we created for a client within the travel sector. Our goal was to create…

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SEO

Hreflang Tag

What is hreflang? The hreflang tag is an attribute which helps Google and Yandex search engines to understand the language used on a specific webpage. With the correct implementation of hreflang, search engines are able to serve the most appropriate content language version of a webpage to a user. When should you use it? A…

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PPC

Google’s Live Stream Of New AdWords Interface

News broke out at the end of March that Google were completely redesigning their AdWords interface to essentially keep up with the ever changing times. AdWords as a platform is now over 15 years old and hasn’t seen as significant an overhaul since 2008. With many bloggers/users making their dream UI requests, Google have been…

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