We help clients become world class at digital marketing.



what is addmustard

We employ highly-skilled and motivated digital marketing experts to help our clients become truly world class at digital marketing. We are based in Brighton, UK, and deliver for our clients across four continents, and all channels, as an extension of their businesses. We work alongside our clients, often in their offices, applying our wealth of knowledge to develop innovative techniques and strategies that make their marketing perform.


– Through analysis, planning, technology, recruitment and training, addmustard helps clients to develop world class in house digital marketing capability.

– We use a unique, adaptable model, which ensures that every step of the process is carefully mapped out based on our clients’ needs

– Our revolutionary way of working enables us to put clients in control of their brands, budgets and channels to market.

– addmustard plans, measures, analyses, executes, delivers, supports, recruits and trains in all elements of the digital landscape.

– Our work reduces dependency on any single channel, improves ROI, increases share of voice and reaches new audiences

 – addmustard’s team comprises expert, honest professionals who make it their business to know their clients’ businesses. They use their in depth experience to help clients to become best in class at digital marketing




Our intelligent teams work together, and with our clients, combining their experience to achieve outstanding results. Offering a full scope of digital services, we understand that brands need broadcast, digital and social to be integrated, cost effective, agile and ultimately, in house. We are totally data driven, using technology to measure every view, click, sale, cost and dollar of profit across all channels and platforms.



Our PPC campaigns are driven by strategy, data and analysis. addmustard’s PPC team works intelligently to exceed targets, delivering unprecedented ROIs and training client teams to do the same. We work relentlessly to ensure our clients’ campaigns achieve optimum position, for the lowest cost with matchless performance.


We create display advertising which is targeted, attention grabbing and demands action from its audience. We work tirelessly to ensure our clients’ ads deliver maximum engagement and convert to sales.


addmustard’s design experts are innovative and understand what makes consumers engage with our clients’ brands. Working with our clients through every step of the design process, each message translates seamlessly from desktop to mobile across search, social, display and video. We believe in remorseless testing and optimisation of messages to deliver maximum engagement.


Hanging on to customers when they are just one click away from a competitor demands highly targeted and relevant customer engagement.


In an ever-changing landscape, the SEO team stays informed and continually adapts so our clients are always ahead of the game. With a made-to-measure SEO strategy, we set brilliant precedents from which our clients can learn and continue to build. We focus on ensuring our customers dominate their search landscape and gain maximum share of SEO traffic.


We work to create content with depth that embodies the brand. We believe that every piece of content should be built on strategy and analysis, serving a purpose that ties into business goals, is relevant to the audience and the environment in which it is served.


We create social media strategies and content to ensure brands are seen in the right places at the most opportune times. Our goal is to promote brand loyalty, encouraging repeat business and generating new sales leads. As in everything we do, we equip our clients to engage a community from the heart of their businesses.




We’ve worked with big, small, famous, unknown, new and established-but-interesting clients. We make it our mission to work with inspiring businesses and work tirelessly to deliver remarkable results for them.

classic collection

classic collection

Classic Collection Holidays was established in 1988 and is the UK’s leading independent specialist tour operator. The company provides tailor-made luxury hotel holidays and has successfully adapted to the revolutionary digital changes in the travel industry, with addmustard providing SEO support on all levels.



Atlantic Holidays is an independent tour operator founded in 1991, which serves Portugal and the Portuguese Islands and works in conjunction with its parent company, Pestana Hotels & Resorts. addmustard’s paid search team provides full PPC services to Atlantic Holidays, including strategy and execution.



Blue Sea Hotels & Resorts is a Mallorca-based hotel group which provides accommodation for all budgets, without compromising on quality of service. Blue Sea began its international expansion in 2012, and the addmustard team is aiding this growth by supporting the development and execution of marketing strategy, website design, PPC, SEO, campaign design and email.



Resorthoppa is the worldwide market leader in global private, VIP, shuttle and corporate transfers. Working closely with the team at all levels, addmustard applies its expertise in marketing strategy, design, paid search, natural search, CRM, email, display, retargeting and display to the brand.



Part of the Low Cost Travel Group, lowcostholidays has been an online travel agent since 2009. With over 2 million customers each year, the company has become one of Europe’s largest holiday companies and is one of addmustard’s founding clients. Our work for this challenger brand includes working side by side with the lowcost team to formulate and execute the full marketing strategy, search engine marketing including PPC and display, natural search, design and email.

the team

The addmustard team is composed of highly skilled, driven individuals who have been handpicked for their expertise, professionalism and ambition. This selection of our key team members represents every area of our business, from heading up account teams and advising our clients to keeping our bank manager happy.

Lawrence joined as Chairman in 2014 and works on client performance analysis, optimisation, planning and measurement. He also keeps addmustard in good financial health and supports the development of the team. During his 30 year career, Lawrence has been involved with 9 startup companies and has been at the forefront of digital marketing since 1996, often in client roles. He developed a passion for agencies which deliver real, measured performance and value for money.

Following a 10 year career spent working both agency and client side, Fran saw an opportunity to build an agency that could work alongside clients to help them become world class at digital marketing and in 2012 she founded addmustard to do just that.

Fran has a wealth of knowledge that she has used to manage multi million pound budgets and spent 6 years building a world class marketing team at the lowcosttravelgroup. She is now applying this experience in her role overseeing the team at addmustard.

Mark’s experience in digital marketing leadership spans 16+ years and includes successfully building an agency from scratch. Mark inspires and motivates digital marketing teams, instilling best practice in innovative and highly successful campaigns.

At addmustard, Mark applies his expert knowledge of best practice SEO techniques combined with a detailed, analytical approach to every client he works with.

With over five years’ experience in digital online marketing and a strong understanding of User Experience and User Interface, Reece has worked with addmustard’s founder for four years, and has been a member of the addmustard team since its inception in 2012.

Reece and his team work across addmustard’s clients, working on all forms of design from online banners and shooting youTube adverts through to full rebrands, which include building page templates, brand guidelines and crafting a new tone of voice.

Fiona began her career as a PPC Executive at addmustard’s founding client, lowcostholidays. Over the course of four years and under the guidance of our founder, Fiona has growninto her current role at +mustard; providing strategy, training and management guidance to her team. Working across some of +mustard’s biggest clients, Fiona manages multi million pound budgets and counts top level strategy, analysis, account structure, and reporting among her key skills.

Vicki specialises in biddable media and supports clients in paid search, display, remarketing and Facebook advertising. Having managed PPC accounts both agency and client side over the last five years, she understands client priorities and KPIs to drive optimum performance from paid activity.

Vicki’s expertise also lies in analysing market, competitor and customer data, which was the basis of all marketing strategy for one of our key clients in 2014.


Our people are behind the game changing ideas and work we produce every day. To help maintain these levels of innovation, we offer competitive benefits and pioneering initiatives that let our team members know they’re highly valued.

If you’re ambitious, intelligent and passionate about digital marketing, take a look at our current job opportunities on LinkedIn. We’re always on the look out for brilliant minds, so if you can’t see a vacancy to suit your expertise, why not send us your CV?


Whether you’re hiring or are looking to get hired, we’d love to talk to you.

  Tower Point 44
North Road
Brighton BN1 1YR

  (+44) 01273 666377