Analytics
& Insights

Reporting is fundamental in order to track your progression and position within the marketplace. Our team spend time getting under the skin of your business objectives, KPIs and unique tracking set-up. We’ll provide insightful and comprehensible reporting that will guide your business decisions. Our team provide actionable recommendations, not just rows of data! This ensures that you get the best possible value from your insight.

Attribution modelling applies credit to each of the touchpoints in a customer’s path to conversion, empowering businesses to look beyond a ‘last-click wins’ way of reporting and see the impact of all consumer interactions with your brand on your bottom line. This allows you to identify the efficiency of each digital channel and decide where best to invest budget and resource in order to maximize your ROI.

Using competitor tracking tools in Organic and Paid Search, we provide insights into your website’s visibility in search engines and how you currently measure up to your competitors. We identify where you have the advantage and where you don’t – providing recommendations on opportunities to increase your visibility and improve your share of the target market. This valuable insight into where your brand is positioned within the context of your market will help you drive real growth.

Management of your link profile is a critical component amongst your ranking factors. addmustard is able to provide support, or fully handle your profile to maximise your share of the SEO landscape. Via retroactive link clean up pre- or post-penalty, we are able to build a platform for future SEO success via high value link identification. Through our expertise in sourcing link opportunities and creating high impact content, our outreach activities generate valuable external links for your brand’s online profile, maximising your exposure and ranking.

At certain times a business can benefit from a deeper investigation of their marketing data. These explorations can identify previously hidden issues or new potential opportunities for growth. From landing page analysis and optimisation, to insights into the customer purchase funnel and channel impact analysis, we’ll provide you with a bespoke reporting package to ensure you can keep your marketing efforts on track.