The Neilson holidays’ domain had observed a 51% reduction in organic traffic over a 36-month period, visibility was at an all-time low at a period when they were putting in every effort to grow the business.

addmustard identified and resolved a mobile specific penalty related to interstitial pop ups, page load times were also affecting organic visibility, addmustard reduced file assets and instilled a JS/CSS file input process in order to reduce and optimise page load times to Google best practice.

Lastly, addmustard provided training for Neilson’s’ internal team by briefing the process for implementing on page SEO best practice and keyword targeting to enable consistent ongoing best practice. This best practice was aligned with their content production strategy to help plug the gaps in SEO performance.