Reflex Nutrition’s passion for sports nutrition is paramount, but this message was not being communicated effectively to the audience. On top of this, due to onsite issues and site responsiveness – or lack thereof – users were not receiving the level of service they expected.
We knew that Reflex Nutrition had potential to stand out from the competition. The goal then became to amplify their message more effectively to their target audience.
As part of this process, addmustard carried out a full audit of the brand’s online assets, highlighting the strengths and weaknesses of the website, SEO, content, and other online channels.
Direct channel page sessions saw an increase of 42% and the new site now allows for the smooth introduction of new nutritional products on a fully functional platform. Through a well thought out user experience and a seamless migration, Reflex Nutrition saw session durations improve by 77% from organic channels and 55% from direct.