Pay per click offers a fast and flexible way to reach relevant customers who are interested in your products and services. We support clients across all avenues of paid search, from establishing new accounts to auditing existing campaigns, in addition to providing ongoing support and training. Combining all these elements ensures that you have the foundations in place to build a strategy which guarantees you get the most from your PPC activity, stretching your budget to deliver the very best ROI available to you.

Working closely with the market-leading search engines, we’re able to utilise a long and significant relationship with Google and Bing so that you’re up to date with the latest trends and techniques in your sector, and are following best practice. Our expert SEM team are experienced in analysing and examining user behaviour to craft comprehensive campaigns that will meet your business objectives.

Restructuring

Over time, biddable accounts can become overgrown and uneconomical. Ensuring that accounts are kept easy to manage and maintained is key to delivering KPIs. Our PPC team will work to best practice on your old account and present you with an up-to- date structure which will achieve maximum efficiency. We can also provide you with guidelines on how to manage your account structure going forwards, meaning that even in the case of internal team changes, your accounts maintain consistent high standards.

Account Set Up

When a restructure isn’t an effective solution to your account’s current state we’re able to provide set up on new accounts, allowing us to quality control every aspect of your paid search. This approach will ensure that you have a solid platform to build a biddable structure that delivers on every aspect. Our considerable experience allows us to build your new account with minimal impact on quality score and ranking delivering a seamless process.

Strategy

Whether you have long-term activity in paid search, or you’re opening a brand new account, our PPC team will work with you to understand your business objectives and build strategies which will help achieve your business goals. Our unique, flexible approach means we don’t use a ‘one size fits all’ template, and instead listen closely to you, looking at your account as a bespoke case. By understanding your individual needs, our personal process allows us to create a strategy tailored to you to deliver timely results.

Reporting

Effective reporting is a fundamental part of running any scale of PPC campaign. With a plethora of statistics readily available, we understand the challenges that come with pinpointing the essential data. Having worked across a range of competitive markets, it’s deep-rooted in us to prove each channels’ worth. We use industry leading tools and key metrics tailored to your business and its paid search KPIs, setting up timely and relevant reports that deliver key information on the performance of PPC in a way that can be understood across your business.

Auditing

Our auditing takes a comprehensive look at the current paid search activity across all your platforms. We deep-dive into the keywords you are bidding on, historic achievements and positions, and analyse click-throughs, cost-per- acquisitions and impressions to understand your position within the landscape. Alongside comprehensive competitor analysis, we’ll provide a top-level summary of recommendations arming you with the data and actions to prioritise how to improve your activity.

Training

Our talented SEM department has a wealth of experience that can be delivered to your in-house teams as bespoke training sessions. By identifying your training needs, we are able to structure support that has clear objectives such as achieving KPIs and helping you meet your business goals. We offer a flexible approach and work to your requirements, providing sessions either remotely, at your office, or at addmustard HQ in Brighton.