Display is imperative to any successful digital marketing campaign. It allows clients to reinforce key brand and promotional messages to both prospective and returning customers throughout their buying journey. Here at addmustard, we combine data, technology and creativity to ensure Display advertising converts for our clients. By understanding the customer and the market landscape, we focus on smart targeting that engages users and directly drives leads and sales.

Our experienced Display team can deliver targeted campaigns across cost-per-click (CPC), cost-per-mille (CPM) and cost-per-acquisition (CPA) bidding platforms using dynamic image, text and video ads. Working closely with our Design team to present ads with high impact, but which remain cost effective.

Strategy

We use multiple programs to analyse and understand your ‘ideal’ consumer, and use this data to decide the platform best suited to your business objectives. From Prospecting, which targets potential customers based on their interests, demographic profiling and search activity; to Remarketing which starts once a user has been to your site and left without performing the desired activity. addmustard offers a market-leading dynamic remarketing solution, ensuring ads are targeted and tailored to every user’s unique search journey.

Facebook and Instagram

Our expert team can utilise social platforms to drive engagement, sales, and website traffic to your website, using both CPM and CPC models. Activity can range from remarketing campaigns based on your existing CRM lists, to increasing new fans on your Facebook page. The Display team will aim to continuously optimise campaigns based on frequency, click-through rate and cost, testing new campaigns and creatives to make sure your ads are always relevant and cut through the noise.

Google Display Network

One of the widest and best known exchanges in Display is the Google Display Network (GDN), which works well for clients who are looking for cost effective Display activity. A CPC bidding process means there’s no need to worry about spending money on ads that no one clicks on, as you’ll only pay when someone directly engages with your ad, so everything else is just additional - and free! - brand exposure.

Gmail Sponsored Promotions

Gmail Sponsored Promotions (GSP) is a unique platform that targets individuals based on their Gmail inbox content. Ideal for clients who wish to focus on users who are already receiving messages that have similarities with your product or service, or perhaps your competitor’s emails. Our team works closely with the addmustard Design department to create engaging, relevant ads that will not only drive traffic to your site, but also save and forward the email ad itself for additional exposure.

Testing & Tracking

Data gathering and testing is fundamental to a successful Display strategy, and at addmustard, we always ensure that the channel is quantifiable for our clients. The team will implement tracking and recommend suitable attribution models that help show true performance and value of the activity, something that can easily be reflected in your business reporting. Testing is also key, measuring CTR, conversion and activity on site to make sure we deliver the best user experience to each customer from start to finish.