The Challenges

The ongoing challenge for any travel brand is trying to stand out amongst the noise: deals and offers, destination guides, places to eat and drink – the list is endless. Online media outlets and national press have dedicated travel sections that publish vast amounts of travel content, and it’s our job to make sure our clients have a voice.

Loveholidays needed an outreach piece that was timely, relevant and newsworthy, with the ultimate aim to achieve brand awareness and build up backlinks to improve crucial SEO value for the Loveholidays domain.

The Solution

Our digital PR and outreach team is always on the lookout for reactive media opportunities, and when the 2017 BAFTA nominations were announced, we identified an angle that nobody else had covered.

Despite endless media coverage of the Hollywood stars and nominees, nobody had focused on the incredible, and sometimes surprising, filming locations around the world. We knew there was a very limited window to get something produced and out to the press while the BAFTAs were still a popular topic, so we had to act fast.

Our outreach and design teams worked closely together to gather data on the filming locations for each of the films that had achieved a nomination and map it out with a simple yet effective infographic. As soon as the team were happy with the final asset, the PR team pitched it to multiple publications across a 24 hour period.

The Results

‘BAFTAs on the map’ was by far our most successful digital campaign, with coverage secured on over 50 publications including; Lonely Planet, and Yahoo! to name just a few. Highlights include:

  48 hours from initial creative concept to infographic

  Highly relevant and topical subject within national press

  Used open data to create a simple yet informative piece of content which was widely covered by national and regional press.

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The Client

Loveholidays is the fastest growing online travel agency in the UK. They offer a bespoke way of searching for holidays, allowing customers to search by budget, board basis, and even temperature, as well as four flexible payment options, including deposits from just £29.

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