Marsh & Parsons wanted to review, restructure and optimise its paid search accounts and improve account performance after poor management from an existing PPC agency. The existing account structure made scaling, optimisation and everyday management difficult, and budgets could not be easily moved around to support the different business objective KPIs.
addmustard completed a full account restructure to Google best practice, to improve PPC account metrics such as click through rates, quality scores, which has eased campaign expansion. addmustard needed to make the account more efficient, granular and easier to manage, for the gear up to the peak trading period within their field.
increase in mobile leads YoY
reduction in overall CPL
increase in brand conversion rate