![Screenshot 2022-06-22 at 17.13.58](https://www.addmustard.com/wp-content/uploads/2022/06/Screenshot-2022-06-22-at-17.13.58.png)
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Increase in Conversion Rate
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Reduction in CPL
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Increase in overall leads
![Driving conversion growth and reducing overall cost-per-lead in the challenging post-covid travel market](http://www.addmustard.com/wp-content/uploads/2018/12/ADM_Header_testimonial.jpg)
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The impact from the CRO programme, coupled with a root and branch overhaul of the PPC activity, led to some impressive results: