addmustard looked at the brand and its values, which were strong. But we questioned whether customers understood and could identify with what Reflex Nutrition stood for, and so conducted competitor research to get a better understanding of the market and identify how others communicated their nutritional products and USPs.
We knew that Reflex Nutrition had potential to stand out from the competition. The goal then became to amplify their message more effectively to their target audience.
As part of this process, addmustard carried out a full audit of the brand’s online assets, highlighting the strengths and weaknesses of the website, SEO, content, and other online channels.