In order for addmustard to deliver this, the design team suggested a rebrand project which would retain the elements of the brand which worked well and eliminate the unnecessary clutter.
addmustard introduced a full set of brand guidelines to aid the in-house marketing team in understanding, policing and maintaining the brand persona. This covered everything from colour palettes and typography, through to tone of voice and imagery, ensuring that the brand would stand out in a crowded marketplace. A set of fresh ‘on brand’ creative assets were also created, aimed at delivering a fantastic user experience and ensuring that the new brand translated successfully on Blue Sea’s website, too.
The rebrand delivered notable improvements in user experience, with session durations on the website increasing by 115%. New search functionality was also introduced to improve navigation around the site and all destination imagery and page content was updated.
This resulted in conversion rate increasing by 43% YOY and overall revenue increasing by a fantastic 79%.