After working with Shutterly Fabulous on paid search we then took on their paid social accounts, which were lacking structure and targeting that reflected their new nationwide strategy.
We used a combination of carousels, video slideshows and instant experience ads to showcase their product range, and test different ad types to see which performed best.
We saw great improvements in key performance metrics, driving appointments leads at a lower CPC, higher CR% and most importantly reducing cost per leads at 40% cheaper than PPC.
Appointment conversion rate
Reduction in CPL
CPC improvement from £3.56, to £2.32