Working alongside the technical SEO analysts and development team, addmustard also initiated a content production project covering over 250 web pages. This project include content-rich, inspirational destination guides, intelligible and honest hotel reviews, and luxury landing pages, all of which targeted consumer search terms at every stage of the research and booking journey. We also aimed to reduce page bounce rate and improve overall user engagement, through intuitive linking, site navigation and imagery, to ensure that traffic had the very best chance of being converted into a sale
The impact of the work was not only seen through organic visibility, but also on the bottom line, with a 400% increase in online conversions within five months and a 33% reduction in user bounce rates.
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