The Challenges

Following a full rebrand and site redesign conducted by addmustard, Blue Sea Hotels set aggressive growth targets to increase B2C direct sales by 150% within twelve months.

The Solution

To help drive traffic and increase organic visibility to achieve these sales, addmustard provided a comprehensive SEO & technical audit to highlight key obstacles to overcome in order to build qualified traffic and drive conversions on site. We then provided a clear URL path to improve the site’s architecture to improve indexation and organic visibility, as well as working on a structure data implementation plan to increase Blue Sea’s rich snippets profile and therefore their average CTR. Lastly, addmustard conducted a full content gap analysis on Blue Sea’s blog page and proposed new pages to improve site visibility and drive more qualified content to the site.

The Results

0
%
Increase in
conversion rate
0
%
Increase in
online revenue YOY
0
%
Increase in
UK site visibility YTD

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