0
%
Increase in PPC
conversion rate
conversion rate
0
%
Increase in
revenue
revenue
0
%
Reduction
in CPA
in CPA
This data was then provided to addmustard’s UX and creative leads, who worked with easyJet holidays’ in house technology team and web development company, to carry out extensive competitor and user experience analysis and implemented A/B, multivariate testing to deliver ongoing conversion rate improvements.