AEO & GEO
Search is changing. Your customers are no longer just searching, clicking and comparing. Increasingly, they’re asking AI for the answer: who to trust, who to shortlist, who to buy from, who to back.
AEO and GEO ensure your brand is easy for AI to find, understand and recommend. Not just visible in a list of links, but present in the answer itself. Whether that answer comes from ChatGPT, Google’s AI Overviews, Gemini, Copilot, Perplexity or whatever comes next.
For entrepreneurs, this is not just a nice-to-have. It’s a new layer of commercial visibility. If AI is shaping how your market discovers, compares and validates businesses, your brand needs to be represented clearly, accurately and persuasively.
We put our money where our mouth is
We work on a performance fee structure to ensure we are aligned on delivering value and performance.
Full-funnel, integrated marketing: online and offline
A fully integrated and joined up approach across all the essential elements of brand, marketing and technology.
In-house integration and efficiency
We help our clients to build world-class, in-house marketing capability, where it is more responsive and lower cost.
The answer has changed. So has the race.
For years, search has been a fight for rankings. Get to the top of Google, win the click, convert the customer. That still matters. But it is no longer the whole game.
AI search is collapsing the journey. Customers can now ask a question and receive one clear, synthesised response. No ten blue links. No endless tabs. No obvious website visit. Just an answer, often with a handful of brands, sources and recommendations shaping the decision before anyone reaches your website.
That creates a new challenge. Traditional analytics won’t always show you when AI has mentioned you, ignored you, misrepresented you or recommended a competitor. AEO and GEO help you understand where you stand, then improve the signals that influence whether your brand appears in those answers.
The way people search is changing. Winning now means being found, understood and recommended.
AI search is collapsing the journey. Customers can now ask a question and receive one clear, synthesised response.
From ranking to being recommended
AEO, Answer Engine Optimisation, and GEO, Generative Engine Optimisation, are two terms for a very simple commercial goal: making sure your brand earns its place inside AI-generated answers.
It is not a replacement for SEO. It builds on it. Strong technical foundations, authoritative content and a clear brand identity still matter. The difference is what we are optimising for. Not just a position on a results page, but inclusion, citation and recommendation inside the answer itself.
We start by finding out how visible you are today. We analyse the questions your real audiences are asking, how AI responds, which competitors are being named, how accurately your brand is described and where the biggest commercial gaps sit. Then we build the roadmap to improve it.
That means creating clear, extractable content. Strengthening your brand entity. Improving technical accessibility. And tracking your AI Share of Voice over time, so you can see what is changing, where you are gaining ground and where the next opportunity lies.
AI visibility auditing
AI share of voice tracking
Audience question and prompt mapping
Competitor visibility benchmarking
AEO and GEO strategy
Technical accessibility for AI search
Content optimisation for AI answers
Citation, inclusion and source analysis
Third-party signal and authority building
Accuracy, sentiment and representation monitoring
Reporting, roadmapping and ongoing optimisation
Joining it all up
Joining it all up
AI visibility is not just an SEO problem. It is a brand, marketing and technology challenge.
If your positioning is unclear, AI will struggle to understand you. If your content is thin, it will have little to draw from. If your website is technically difficult to access, it may not be used. If the wider web describes you inconsistently, AI has fewer reasons to trust you.
We’ll work with you to ensure your AEO and GEO strategy is joined up with your brand positioning, customer journey, content, PR, SEO, CRO and technology. We make sure every signal works harder together, so your business is easier to find, easier to understand and easier to recommend.
Ultimately, what we do is join everything up.
