In order to meet these objectives, addmustard’s creative and brand specialists propositioned a new brand image and a website redesign. This was coordinated with a technical audit and recommended improvements, all with the goal of producing a site with fresh content and perfect onsite optimisation.
Our comprehensive technical audit included in-depth keyword research to identify the strongest search terms, to ensure meta optimisation. We also simplified the site structure to avoid term duplications and created a URL structure hierarchy that was logical to both users and search engines. The project also included improvement of accessibility, redirections, site speed, mobile configuration, breadcrumbs and navigation elements.
Finally, it was ensured that search engines would crawl and index the site regularly (identifying each region correctly) and that all landing pages responded with the appropriate HTTP status code.