Our social media team is at the forefront of advertising, building communities and communicating with relevant audiences, using the most cost effective, social media platforms. We have extensive experience of delivering great results for our clients, in managing the complex and fast developing techniques and tools in this exciting channel. We can help you to reach current and new customers, communicate your brand experience and values to existing and new audiences and to monitor the feedback of products and services in your businesses social universe.

Social Media is a cost-effective tool that can not only increase brand favourability, but also generate new sales leads and increase repeat business. We support our clients in building successful Social Media strategies that ensure their brand is seen in the right place, with the right message, at the most opportune time.

By equipping you and your team with the tools and knowledge to positively engage with communities, we’re able to increase your reach and manage reputation through effective customer care and the use of review platforms. Working closely with our Biddable Media team, our Organic Social Media experts can form the most effective strategies to deliver relevant results which are tailored to the specific objectives of your business.


Whether you’re a startup looking to launch your business on social media, an existing company looking for the solution to a problem, or you’d just like to understand how to improve your current offering, we’ll apply experience and knowledge gained from years working in this sector to tailor a solution to suit your business needs. We pride ourselves on being great listeners, problem solvers and strategists and do not believe in a ‘one-size fits all’ approach. Our experts go above and beyond to ensure that every strategy is not only bespoke to each client, but also that it’s achievable.


Many businesses, large as well as small, understand the need to be active on Social Media. However, not all are able to offer the time and resource required to do so. addmustard is able to set up social media pages across multiple platforms to kick start, or rejuvenate, your social presence. We can source content, help you understand more about your audience, and set up and maintain a regular schedule ensuring that your business is present and posting valuable, engaging content.

Paid Social

Our organic social media team works closely with our biddable media experts who have a wealth of knowledge in paid social media tools and platforms to work hand-in-hand with your organic social media strategy. We offer solutions such as Facebook re-marketing adverts which target customers who have already visited your site with smart, relevant adverts. Please click here to find out more about paid social media.

Reputation Management

Social media and reviews have a huge impact on your brand’s reputation, with both often being the first place potential customers go in order to find out whether or not to use your services. Our experts have a wealth of knowledge in managing reputation ranging from community management across social media to improving and maintaining high ratings on review sites such as TrustPilot.


Our social experts have years of experience in organic social media and are able to offer bespoke training sessions. First we ensure that we understand the areas where you need extra support, as well as your business goals and KPIs. We then tailor bespoke training sessions to your needs. We’re incredibly flexible and training can take place in the client’s office, at addmustard HQ in Brighton, or using screen share.


Taking a deep-dive into your current social media offering looking at the channels that you currently manage and your on-site social media presence, our social media audits include a gap analysis, highlights of what’s working and what’s not, competitor analysis and a top level summary of recommendations and areas for improvement.


Social media is an important tool for driving brand awareness, engagement, traffic, and sales. However, many are not clear on how to prove its effectiveness and value. Having worked in competitive marketing environments, our experts understand the need to present compelling data and reports to ensure that even the most senior stakeholders in your business understand the importance of social media. We can recommend tools, metrics and build bespoke social media reports tailored to your business needs.