The Loveholidays website delivered some of the most advanced holiday search functionality in the industry, however, they were behind the curve when it came to their user interface (UI) and content depth. addmustard’s work with the fastest growing online travel agent in the UK needed to deliver a user interface that served beautiful, useful information to their customers, without detracting from the core functionality of the site. Working alongside Loveholidays’ own creative and technical departments, new pages were built for the core organic landing pages which led to the expansion of 1,816 pages targeting multiple stages of the customer’s research and purchase journey.
Loveholidays subsequently acquired two travel domains with top 10 search engine visibility. Addmustard provided Loveholidays with a team to assess, value, migrate and integrate these domains and successfully transfer their entire value into their own domain.
The growth achieved from these successful integrations provided a significant amount of value in Loveholidays exit in 2018, on a 27X multiple (allegedly).
Organic growth YOY
Increase in CR%
Increase avg. time of site
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