The Challenges

Following their recent brand refresh, Attraction Tickets’ objective was to launch a brand campaign that encompassed the sentiment of their new strapline, Adding Happiness whilst focusing on the excitement of the experiences they offer.

The Solution

Working closely with the client, addmustard created storyboards and scripts for a TV advertisement honing in on the emotions of their customer when they experience Orlando’s theme parks for the first time.

With the help of production company, Fruit Media we shot close-up frames of three different audience profiles as they reacted to some of the most awe-inspiring attractions at Universal Studios, Magic Kingdom and SeaWorld set to a voice over asking, “Is there anything more magical than that first look of wonder in their eyes?”.

The Results

The TV ad aired on ITV2, ITVBe, Comedy Central, and More4 during prime viewing times throughout Christmas and the new year 2020.

 


“Attractiontickets.com rebranded its entire business and redeveloped its core web site platform at the end of 2019. Addmustard’s team worked with us to create, produce and roll out a launch campaign across above the line and digital channels to promote the exciting new brand and our key attraction partners. The integrated campaign and launch was a spectacular success, helping to drive a sales increase of 57% during the campaign period.” – Chris Bradshaw, Head of Marketing

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Category: Brand and Creative