Spend was gradually opened up in month 1 by testing brand, product and generic search campaigns against product terms in Shopping. Each week budget was aligned with performing campaigns which were expanded out using DSA and SQRs. Monitoring of brand bidders, ad testing, promotion countdowns and sitelinks were also built during sale periods.
addmustard’s support included:
Ensuring campaign and keyword coverage for all products;
Creating tightly aligned keywords and ads;
Shopping feed and PPC campaign restructure
Reporting and GA tracking
Ad copy testing aligned with promotional messages
£22 from £50