A brand and its domains have significant value and addmustard have carried out a wide range of projects for clients in many different sectors and industries to help them maximise the value of their investments in technology, brand and content. In many cases, we have analysed clients’ digital and brand assets to unlock their true value, which is often significantly above traditional valuation methodologies. We consider multiple data streams and conduct analysis across all traffic sources, trends, channels and platforms, in conjunction with analysis of domain visibility against core keyword groups and competitors, to reach an accurate and measured value for your assets.